The grocery store ICA Höganäs invites customers every year for an inspiring event called “Environmental
week”. This year the customer could enjoy a fact based environmental walk with mechanical
communication along the customer walk throughout the store. The visitors was invited to learn
about activities the ICA store is doing to lower the negative impact on the environment.
Everything from small every day tips how to minimize food waste to tasty tasting of “tired”
vegetable. The main attraction this day was the blind test of the Biodolomer plastic bag compared
to a fossil based plastic bag.